Steve Arshad, PMP, CSM

9207 Old Gardner, San Antonio, TX 78230 | steve@arshad.com | 212.729.6499

 

EXECUTIVE SUMMARY

 

Over 20 years of Project Management experience, specifically around full life cycle development (Agile, Waterfall & SDLC), for complex application development, digital, integration, mobile and interactive projects. Working with cross-functional teams and having internal/external clients in finance, healthcare, manufacturing, consulting, telecommunications, and various others.

 

CORE COMPENTENCIES

 

Project Management • Scrum • Agile • Waterfall • Kanban • SDLC • Demand Generation • Strategy Consulting • Mobile Marketing • Slack Skype • MS Office • WebEx • P/L• ROI • SaaS • PaaS • IaaS • Cloud • Social Media • Strategy • Sharepoint • Omniture • ExactTarget Eloqua • BPM • Marketo • MS Project • PowerPoint • TargetProcess • SalesForce • Basecamp • JIRA • CSS • Javascript • Mac OS • SQL

 

PROFESSIONAL EXPERIENCE

 

11/2013 to 4/2015                                               Elateral, LTD                                                    San Antonio, TX

Sr. Project Manager & Programs Manager

• Using Scrum, facilitated cross-functional teams with Sprint Planning, Sprint Review, Retrospect and creating User Stories, Epics, Tasks   and final shippable deliverables, meeting and/or exceeding Product Owner’s (client) initial Project Vision and/or business requirements

• Managed a team of 7 to fully manage multiple projects, from initial requirements gathering to full product deployment and go-live

• Managed all global demand generation activities using B2B/B2C SaaS app for Cisco & P&G, with net new seven figure revenue

• Participated in 9-week leadership training: subordinate management, mentoring, process improvement & overall project management

• Managed and mentored 4 junior project managers and project coordinators while keeping a pulse and oversight on over a dozen projects

• Developed and executed multiple strategic project schedules working with discipline leads and other team members & managing resource planning on a daily basis, in parallel provided weekly schedule and budget burn status to internal and external stakeholders

• Identified new projects & resource needs, using MS Project, built schedules and established baseline; performed baselining frequently

• Developed full project schedules working with discipline leads and other team members & managing resource planning on a daily basis

• Developed forecasting estimates & provided weekly project spend against schedules & provided margin & earned value on deliverables

• Managed the Cisco’s use and global rollout of Elateral’s SaaS campaign marketing tool & developed ROI showing tangible $9.3M in ROI

• Facilitated and resolved all and any risk and issues, by ascertaining risk level and determining mitigation plans to address accordingly

• Established relationships with Cisco's agencies and other 3rd parties, globally, for implementation and execution of campaigns

• Conducted all Agile and Scrum training for senior and junior project management staff in addition to educating clients and contractors

• Post project completion, determined Schedule & Cost Performance Index (CPI/SPI) & provided EVM to Executives/Officers (C-level)

• Developed an understanding of all aspects of SaaS product functionality, future roadmap functionality and forecasted ROI to Cisco

• Used various tools, including TargetProcess, SalesForce.com, Marketo, SAP BI, and Asana for project management

 

10/2012 to 7/2013                                             Mutual Mobile                                                                        Austin, TX

Sr. Project Manager

• Managed overall project delivery, cross-functional development, design, QA staff for Mobile App development; iOS and Android

• Managed multiple custom product development in Mobile, with OS that included iOS, Android, Windows 8, & HTML 5, Java.

• Conducted all Agile and Scrum training for senior and junior project management staff in addition to educating clients and contractors

• Worked with clients Walgreens, Cigna, Allstate, & Google to establish short and long term Mobile App initiatives and objectives.

• Managed and mentored 7 junior project managers and project coordinators while keeping a pulse and oversight on over 15 projects

• Facilitated and resolved all and any risk and issues, by ascertaining risk level and determining mitigation plans to address accordingly

• Fully managed launch of myCigna Mobile App Walgreen’s Mobile Minute Clinic and PrimeMOBILE EHR app for Greenway

• Adhered to the Scrum/Agile process, by managing sprint planning, stories, epics, tasks and sub-tasks. Educated clients about the Agile process and obtained buy-in to the process. Provided monthly status reports to executive leadership and C-level stakeholders .

• Used various tools, including SalesForce.com, Basecamp, JIRA, MS Office, MS Project and Asana for project management

 

 

5/2012 to 10/2012                                        Bulldog Solutions, Inc.                                                         Austin, TX

Sr. Account Manager

• Managed projects around demand generation efforts; lead nurturing involving resource planning, budget management & delivery

• Worked with clients on establishing a complete go-live plan around lead generation and lead nurturing with A/B testing, and continuous optimization of the funnel for all leads. Provided weekly, monthly and quarterly lead generation maturation and conversion reports

• Provided additional reports, including budget burn, schedule percent complete and anticipated risks and mitigation plans around all ongoing marketing campaign initiatives with recommended optimization strategies for SEO, SEM and marketing automation

• Helped define project objectives by getting sign-off from client. Worked with clients on strategies and tactics for developing realistic project scope and resource allocations. Utilized Scrum; JIRA, MS Project, SAP BI, Basecamp, Eloqua, Marketo & SalesForce

 

10/ 2010 to 4/2012                                        Bazaarvoice                                                                             Austin, TX

Sr. Project Manager

• Completed discovery around integration of key Bazaarvoice products with all digital properties clients, for generation of leads

• Advised global clients on best practices of lead generation activities for promotion of their services/products with our SaaS product(s)

• Advised global clients on additional ways to maximize the value of the Bazaarvoice SaaS product(s) and solutions by incorporating user-generated content into all online and offline operations, followed by creation of marketing automation strategies and lead gen

• Developed strategies to help drive lead generation of maturing prospects and deepening of existing clients’ customers/clients by analyzing trends, activity and all digital utilization of clients’ portals, digital assets, CTs, media channels, and overall engagement

• Worked with multiple applications, including MS Project, Jira, Unica, Basecamp, Eloqua, SalesForce, SQL, SAP, Visio

Steve ArshadPage 2

8/2008 to 10/2010                                                 SAP                                                                  New York, NY

Sr. Global Project Manager

• Worked directly with all regions, LOB, and Sales on Channel (direct & indirect) deployment and optimization of all SAP marketing campaigns, including interactive. Development of standardized reporting and executive dashboards for SAP marketing executives

• Worked with SAP Interactive, helped developed social media strategy and helped launch social media integration for over 1,000 digital assets for use by 2,200 SAP partners, globally. Worked with a regions for implementation of Elateral’s SaaS campaign tool

• Provided SEO/SEM guidance around SAP’s offerings, including targeted banner development, by region, country, and offerings

• Increased response rate for both small, medium and large Enterprise partners, globally, with social media initiatives by 48%

• Worked with regional MSBs on content syndication processes, overview of content pipeline, point of contact for escalation of regional change requests, management of regional process development and optimization and strategic direction for campaigns

• Managed Regional deployment with Region of Partner Marketing Platform and third-party vendors, managing over 10 members

 

8/2007 to 3/2008                                            IconNicholson                                                                New York, NY

Sr. Project Manager

• Managed change, communications and budget for numerous mastercard.com and priceless.com software & interactive projects while providing overall leadership to thirteen team members. Provided weekly burn rates and requested additional funding from MasterCard

• Managed complex/integrated interactive projects in web technologies for mastercard.com using MS Project, Visio, and Excel

• Worked with Service Delivery Group Director to implement PM practices and instituted an internal PMO, first for IconNicholson

• Managed various deliverables for mastercard.com’s Integrated Process Solution (IPS) and MasterCard Business division

 

1/2007 to 8/2007                                             Digitas                                                                             New York, NY

Associate Director, Project Management

• Managed complex/integrated interactive projects in web technologies for ibm.com and americanexpress.com

• Managed staff of junior project managers that oversaw daily coordination and management of multiple sub-projects for various AmEx business units, including Global Technology Services (GTS) and consumer services

• Managed risk, change, & financial for various ibm.com interactive projects, totaling over $4M, with direct reports of 6 members

• Partnered with team to plan & manage for highest-quality client experience and results; monitored all project processes and operations for time and resource efficiencies, cost management, and process improvement opportunities, as with American Express’ OPEN

 

5/2005 to 1/2007                                            Dell Computer, Inc.                                                             Austin, TX

Project Manager III

• Managed the day to day project management activities in support of building Dell/Customer relationships

• Performed daily coordination and communication with customers, SAMs, TAMs, and Account Teams, with members totaling 50+

• Participated in workgroups to define process according to Dell Business Process Improvement (Six Sigma).

• Senior member of PFR (Proactive Field Replacement) group for Dell’s large corporate clients, like GE, P&G and Liberty Mutual

• Provided presentations and high level status reports for Executive Management on progress of all field projects, with ROI

• Provided management, direction and escalation point for Enterprise Project Management team and communicated to VPs

9/2001 to 5/2005                                             Information Technologies, Inc.                                             Austin, TX

Sr. Project Manager

• Served as lead business liaison/advisor between Texas Attorney General, Child Support Enforcement (CSE)

• Worked with Texas CSE Directors to determine system requirements to develop a phased approach to automating a client intake process for information gathering and full system management of a Child Support Enforcement case, and collections for those cases

•  Provided technical consulting to Child Support Division for creating test plans and QA checklist for verification of system functionality

•  Worked with key stakeholders on requirements gathering and delivered project scope, plan, budget and resources

 

9/1999 – 9/2001                                              marchFIRST (USWeb/CKS)                                                        Austin, TX

Sr. Engagement Manager

• Directed staff of 15 professionals for creative design, discovery, design, & deployment of e-commerce websites utilizing SDLC

• Managed on-line projects for major clients, resulting in annual sales of over $5M in 2000 with staff ranging from 2 to 19

• Interfaced with client to establish a $3M budget for numerous e-commerce projects for FAO Schwarz, while in NYC and Austin

•  Managed, implemented Dell’s exclusive event management on-line registration system including PAC & LCA

 

5/1995 – 8/1999                                               Supportkids                                                                              Austin, TX

Director of Technology

• Directed six IT professionals and administered a $2 million budget to develop systems to track enforcement and collection of Child Support payments, client management, case management, collection management, state requirements and reporting, while serving as IT executive management and built strategy into next phase for Child Support Enforcement system architecture and requirements

• Successfully managed multiple complex technical projects, concurrently utilizing internal staff and external resources

• Developed company’s first internet strategy, and with long-term plans for all applications, software systems, & enterprise systems

 

EDUCATION

 

University of Texas - Austin, Bachelor of Arts, Major: History, Minor: BusinessAustin, TX2006

Texas State Technical College - AAS, Computer Information SystemsHarlingen, TX1990

PMP – Project Management Professional #1259575 - Project Management Institute New York, NY2009

CSM – Certified Scrum Master #81933 – ScrumStudySan Antonio, TX2015

SFC - Scrum Fundamentals Certified #81437 - ScrumStudy San Antonio, TX    2015

Cloud U Certified – RackspaceSan Antonio, TX2015

 

MILITARY

 

US Navy Reserves, 11/2007 – Present - US Navy Security Forces, Petty Officer 2^nd Class - Active Secret Clearance thru 11/2018